What is Digital Marketing ?
Digital Marketing is nothing but online marketing used to increase sales of the products and services of a company through online is called as digital marketing. It has different modules they are used to increase the sales of the products
Digital Marketing Modules :
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Email Marketing
- Webmaster Tools
- Google Ads
- Google Analytics
- Affiliate Marketing
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing the traffic of website and visibility of the website in google search engine results. This process generates an organic traffic.
- Add the proper headings, description and related keywords to the page.
- Use alt name for images
- Use Proper URLs for pages
Search Engine Marketing (SEM)
Search engine marketing is the one method to increase the sales of the products and services
In this process we need to advertise our products and services through the search engine. Add your advertisements to search engine results using Google Ads tool
By using Google ads tool we can run multiple advertisements like SEM ads, video ads, pop up ads, banner ads, etc…